CARA RENE WITTER – PREVIOUS BUSINESS MANAGER
Hi I am Cara.
I have been working in the Beauty Industry since 2004. Beauty is not my career, it is my passion. I began working in the arena of medical beauty when I set up my very first salon back in Liverpool in 2013. Like all salon owners, I was faced with the usual issues of full-diaries over peak hours, not enough clients during off peak times and the inability to maximise my profit margins due to competition and local mobile therapists with limited overheads and wider pricing scopes. So, I did what every reputable salon owner would do, I went out and did my research. I found that laser machines was the way to go. The margins were high as was the demand and the competition was far lower owing to the high investment costs. Although sourcing the right machines took a lot of time, research and effort. For a few years, I was on to a winner. Then, globalisation brought with it a change in retail culture. The market became flooded with cheap Chinese replicas that promised the world and did very little for my treatment reputation. I constantly had to battle misconceptions of the treatments that I offered – and was highly successful in – owing to the disastrous results provided by other salons. The worst thing of all was that it wasn’t the other salon owners fault, they simply didn’t know any better. They believed they were purchasing the right machines, they believed the training they were provided with was adequate. That’s when I decided to make a change. I made the decision to sell my business out to Aestech.
Aestech are nothing if not passionate. They are here to change the industry. They are here to bring the standard back into medical beauty. They truly believe in providing you with the BEST possible machines to achieve the best possible outcomes for your clients. Aestech want your reputation to grow wide and strong. The better your reputation and your standards, the better and more profitable your business and the closer they get to achieving their own company goals, raising the bar.
I am proud to say I was a part of Aestech.
Previous Business Manager